Wednesday, January 13, 2010

Oh, Mr. Banner, you are a delight!

Back in the old days, both of the Big Two used their characters to sell their books and subscription services (and in DC's case, delicious creme-filled snack cakes) pretty regularly. But where the DC ads were generally of the paste-the-hero-in-and-insert-corny-sales-pitch variety — with optional thumbs-up — Marvel often had some fun with their characters.

Like so:

Click to Banner-size

The Hulk's face in that last panel kills me. It's too bad, but neither company really do in-house ads like this anymore. Oh, well, at least they're not blatantly and almost contemptuously undercutting the competition by ... oh.

9 comments:

Jon Briggs said...

Ha Ha!! 50 cents. I'm sure readers were outraged.

Maxo said...

I know - it's like hearing your parents talk about going out for the evening on two bucks.

(Seriously, though, I remember when comics were 60 cents!)

(God, I'm old.)

foresightreviews said...

indeed. i remember willingly paying for the $1.00 comics, only they had 100 pages of material in them, so the savings were built in. guess i'm old, too :)

Maxo said...

Exactly. I remember buying a Batman anniversary issue for $1.25, getting to the end of the double-sized story and thinking it was totally worth it.

rob! said...

This is where Ang Lee got his inspiration from.

Patrick said...

Wait, so Hulk is married to his cousin??

I always found this ad appealing when I was a kid. I could have used a break, too, as I was getting She-Hulk, Micronauts, and Star Wars regularly at that point.

Why can I remember that after 30 years, but can't remember to get lightbulbs at the store for 3 months running?

Maxo said...

Rob: LA LA LA CAN'T THINK ABOUT ANG LEE'S HULK LA LA LA!

Patrick: I try to tell Sandy it's because we remember the important things, but she doesn't buy it.

And I always wondered the same thing - it sure looks like She-Hulk, doesn't it? Ech.

Fanboy Wife said...

This is pretty funny. Thanks for sharing. Even I am tempted to buy some comics after reading this!

Maxo said...

That Hulk, he's a hell of a salesman!

Thanks for commenting!