Like 'A Christmas Carol,' but with Hulks

So I get back from my trip and come across this:

"The holiday season is here and what better way to celebrate it than with the Incredible Hulk and Rampaging Rulk? Marvel is proud to unveil both Hulk #9 Santa Hulk Variant covers, illustrated by superstar artist Ed McGuinness, so you can celebrate with the stars of 2008’s hottest ongoing series! Written by Eisner-Winning, Emmy-Winning scribe Jeph Loeb and with art by superstars Frank Cho and Art Adams, including 50/50 variant covers from each artist, you get two incredible stories—one starring Rulk and another starring… WENDIHULK!? (or is it HULKDIGO!?)"

Congratulations, Marvel: I officially want to punch you in the balls. I know you've been calling the Red Hulk "Rulk," but you're actually planning to go with that? Seriously? I don't necessarily expect high literature from my Hulk comics, but "Rulk?!" (I just noticed the stocking — argh!)

And is it just me, or does it seem as if we're reaching a tipping point on the variant covers thing? Have we learned nothing? Am I going to end up on a beach shaking my fist at a giant statue of Ripclaw?!

... Hulkdigo ... eesh ...